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If you are starting a bakery business, and you intend to have a website advertising your services and wares, then it is critical that the photographs make the food look attractive. Great food photography helps create a feast for the eyes, which hopefully encourages potential buyers to purchase feasts for their bellies.
If you aren’t familiar with photography techniques as they relate to food, here are some tips to make sure your digital images are as appetizing as possible.
Keep it Fresh
Fresh ingredients are more attractive in person, and definitely more attractive in photographs. Before you begin crafting food items for website images, check every ingredient that is involved. Make sure the colors are appropriately vibrant, that fruit skins are smooth, and that no damage is present within the shot.
That way you are building off of a strong foundation for your photographs and may be able to limit the number of corrections required in post processing.
Learn about Light
Lighting is crucial for food photography, and that means you need to pay special attention to the lighting conditions during the short. In general, natural light is your friend, so feel free to let sunlight into the space. However, when natural light isn’t available, you need artificial lights designed to mimic natural lighting conditions.
You will also want to invest in a reflector or two. These help bounce light around the food items and help eliminate shadows that might make a food seem less appealing.
Include Something White
Many cameras and photo editing software applications are able to adjust coloring based on the concept of white balance. This involves selecting a portion of an image you know is supposed to be white, and removing any color casts by making sure that portion shows as a true white either while taking a photograph or in post processing.
By having a reference point for white balance, you can make sure the objects in the picture have the most natural looking colors once any color casts are corrected. And that can make a food look scrumptious enough to eat right off the screen.
Manage the Scene
Normally, there will be more in the photograph than just the finished food item. You can use the space surrounding the dish to help highlight interesting points and create a complete scene. For example, if you’re the food you are showcasing is made from multiple ingredients, consider surrounding the finished product with some of the raw ingredients. These can serve as great props and generally work with the overall color scheme (since they are all part of the completed meal).
You can also add items associated with the food. For example, cutlery and simple plates or bowls are easy accessories to add and are completely appropriate for completing the scene.
Don’t Forget Yourself
While these photography techniques referred to food, it is also important you look your best if you add a headshot to your site. While you don’t have to go very far to make your picture look it’s best, you might want to look into tricks regarding removing blemishes, brightening the eyes, or how to whiten teeth in Photoshop. That way, you can be the absolute best version of you before you post the photo to the web.
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