If you are good at baking cakes and always have people commenting on just how delicious your cakes are, maybe it is time that you turned it into a money making business. Don’t get me wrong, though. Making money out of your hobby might sound easier said than done. It is probably best to start out small, selling your cakes to people you know, and probably neighbors. Once you have grown considerably, it would probably be a great idea to look for a premises and open a bakery. This could be a costly enterprise depending on the size of the bakery you intend to open. On the brighter side, there are many marketing strategies that you can use to bring in new customers. In this article, we are going to take a look at how to market your bakery.
Smells Are Free
One of the things that could attract people to your bakery is the scent of those cakes and pastries that you’re baking. This is probably one of the best forms of advertising to people that are near.
Tempt Your Customers
Tempt your customers with new things at your bakery. Go with the craze and drive them crazy. People always want to taste something new.
Entice People through the Door
There are many restaurants that display attractive chalkboards with promotional messages, and they usually work like magic to those on the streets, especially the local foot traffic. Get creative with such messages by putting yourself in the customer’s shoes, and trying to figure out what would make you walk through those doors.
Offer Up Free Samples
Free stuff will always excite people, and you can take advantage of that by offering them free things not in the order. Such things tempt them even if they had no plans of buying. It will make them buy.
Be Smart on Social Media
Social media is one of the biggest marketing platforms, and you should take advantage of it. Engage the audience, giving them a mix of everything (conversation, content, and promotion).
One of the most effective ways of marketing is through digital marketing. This is because very many people spend their time on the internet, and digital marketing also has a wider reach. It is also cheaper than contemporary marketing. The first step to this would be opening a company website and then subscribing to social media pages. We are going to take a look at digital marketing Toronto, featuring Integral Digital. This is a company that aims at helping entrepreneurs, small business owners, experts, speakers, authors, and coaches get digital marketing solutions with results that help them grow. The digital marketing services that they offer include:
- Search Engine Optimization
- Paid Advertising
- Social Media Marketing
- Content Marketing
- Email Marketing
- Conversion Funnel Optimization
- Front + Back End Development
- Data & Analytics
- Mobile Apps
The company also has a number of certifications such as:
- Search Marketing Specialist
- Customer Acquisition Specialist
- Customer Value Optimization Specialist
- Email Marketing Specialist
- Social & Community Manager
- Analytics & Data Specialist
- Optimization & Testing Specialist
- Content Marketing Specialist
The company offers a free 30-minute consultation to their clients, so that they can talk about the client’s business needs, challenges and goals, so that they can help them achieve them with the right digital marketing solutions.
Digital marketing is one of the best ways to bring in traffic to your business. It can be a little tricky for people that don’t know how to, but that is where companies like Integral Digital come in to assist their clients. Don’t let your business be left behind, ask for your 30-minute consultation and find out what they can do for your business.